Bill Hayes
5901 Downington Place l Acworth, Georgia 30101 l Phone: 404-556-1262 l bhayes@hwebs.com
E-Commerce Professional
l Nationally award-winning e-commerce professional with 10 years’ experience leading ecommerce and multi-channel marketing, sales, and operations in highly competitive markets. Proven ability to develop highly effective and measurable strategies to drive revenue growth, build market presence, increase customer acquisition, and expand brand awareness.
l Respected leader of creative team, multimedia and corporate communications. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
Skills
Websphere Commerce, Search Engine Marketing, Search Engine Optimization, Affiliate Marketing, Email Marketing, Project Management, Google & Omniture Analytics, Strategic Planning Brand Launch / Position
Awards
| IBM Websphere Commerce Customer Centric Commerce Award , 2009
In recognition of outstanding performance, steadily progressed within Cincinnati Milacron to attain position entrusted with closing multi-million dollar sales transactions – conducted web development, e-mail campaigns, and new media and traditional presentations to effectively turnaround underperforming area; granted numerous awards including Rookie of the Year, Salesman of the Year, and four consecutive Miracle Club Awards |
Professional Experience
SOGETI USA – Dayton, OH
Over 20,000 technology consultants in 15 countries and in 23 cities across the US
National Director of E-Commerce Solutions, 11/2009 to Present
National Practice Director for Sogeti USA’s IBM Websphere Commerce Activities. Work with the IBM Websphere Commerce sales and technical teams on a daily basis. Responsible for new client engagements, strategic partnerships with vendors in the ecommerce space. such as Endeca, Bazaarvoice, Omniture, PowerReviews, etc. . Vision setting, Strategic Planning and Technical E-commerce Consulting
Consultant: LifeWay Christian Books – Websphere Commerce v7 Upgrade – www.LifeWay.com | Abbott Nutrition – www.abbottstore.com – Venda eCommerce | eFollet – www.bkstr.com – Websphere Commerce v7 Upgrade
Skills: IBM Websphere Commerce, SEO, Project Management, Business Intelligence, Google Analytics, Omniture SiteCatalyst, HTML, CSS, Competitive Intelligence, IBM Websphere Commerce
THE WASSERSTROM COMPANY – Columbus, OH – www.wasserstrom.com
500 Million Dollar distributor for restaurant supplies, equipment and parts
Vice President of E-commerce, 7/2007 to 10/2009
Established and executed B2B / B2C ecommerce marketing, sales and operations directives for a wholesale distribution company of restaurant supplies, equipment and parts. Developed strategic marketing plans, promotional plans, forecasts and budgets to grow revenue, customer base, and brand awareness through online and integrated marketing efforts with the master catalog. Implemented Exact Target Email marketing platform. Directed the design and implementation of Websphere Commerce site that substantially improved scalability, security and providing 99.99% availability, which also was awarded IBM’s Customer Centric Commerce Award in 2009. Developed and implemented a successful drop-ship program expanding sales and overall sales through re-distributors like Lagasse
Selected Accomplishments:
•           Gained Top Rankings for over 45 Highly Competitive terms and improved natural keyword traffic over 12 months from zero rankings to 40 of the 45 terms ranking and increased traffic which originated at 810 unique keywords in July 2008 to over 33,000 keywords by April of 2009
•           Wrote RFP and negotiated purchase of Enterprise e-commerce platform software as well as chose Websphere Commerce Implementation Partner Rosetta (formerly Brulant)
•           Developed new department and created new business opportunity for consumer focused higher margin business
•           Successfully led team to create and launch fully functional, complex B2B/B2C e-commerce site for the leading global provider of restaurant supplies and equipment; launched platform within 180 days.
•           Grew Average order size by 25% over a 7 month period
•           Grew unique visitors by over 1200% in an 12 month time period from launch of Websphere Commerce powered re-designed and optimized site.
Skills: IBM Websphere Commerce v6.5, SEO, Project Management, Business Intelligence, Google Analytics, Omniture SiteCatalyst, HTML, CSS, Competitive Intelligence
Instawares LLC – Kennesaw, Georgia – www.instawares.com , www.Suitesupply.com, www.InstaOffice.com
E-commerce / Online Only Retailer of Office Supplies, Restaurant Supplies, Equipment & Parts
Founder, President & Chief Executive Officer, 10/2002 to 6/2007
Founded, built, managed, and ultimately sold Instawares, a highly successful restaurant supplies and equipment e-commerce site; developed business from start-up operation to become $40M company with more than 100 employees. Instawares ranked 216th on the Internet Retailers Top 500 E-commerce Sites in 2006
Selected Accomplishments:
l Designed and developed original Instawares.com e-commerce site including backend administration and web management portal application.
l Search Engine Optimization (SEO) , Project Management, Business Analysis, Information Architecture, Web Development, and Technical Engineering
l Search Engine Optimization – Evaluated and tested site’s content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords.
l Developed Competitive Spidering Technology that was used to automate keyword strength for products and increase search engine visibility for over 400,000 products.
l Implemented affiliate marketing program, growing it to more than 600 affiliates in less than 3 years.
l Average annual sales growth rate exceed 200% every year.
l Search Engine Marketing – Managed pay-per-click advertising campaigns featuring over 200,000 keywords – Successfully created and managed Internet marketing campaigns that included: Rich Media Advertising, e-mail campaigns, banner ads, e-commerce sales events, e-zines/newsletters and various promotional strategies.
l Implemented feeds to the major Shopping Comparison engines with a positive ROAS on first time customers.
l Captured 33% of the Online Restaurant Supply Online Market Share through solid SEO and SEM – Market share data provided by Hitwise
l Demonstrated ability to grow internet presence, drive brand awareness, and boost sales
l Grew online traffic from start-up to over 400,000 visitors per month
Skills: Search Engine Optimization (SEO), Project Management, Business Analysis, Information Architecture, Technical Documentation, Application Development, HTML, CSS, XHTML, JavaScript, Visio, Google Analytics, Shopping Comparison Engines
greyson Industrial Equipment – Woodstock, GA
Sales Rep Group and Service Organization for the Plastics Machinery Business
President, 9/2000 to 9/2002
Expertly directed daily activity for Greyson Industrial Equipment; oversaw Small Sales Rep Group and High Tech Field Service Team, maintained company website, and managed all sales activity
MILACRON INC – Batavia, OH
1 Billion Plastics Machinery Manufacturer
Senior Sales Engineer – Plastics Division (1/96 – 12/00)
Field Engineer – Plastics Division (9/90 – 1/96)
Provided plastics equipment sales exceeding $20,000,000 annually in Georgia, Eastern Tennessee, and Alabama. Responsibilities focused on equipment sales to over 250 accounts.
Selected Accomplishments:
l Opened new accounts and built them into solid customers. One multi-site customer had never previously purchased any equipment from our line card. Improved productivity and quality and reduced labor fluctuations for that plant…
l Retained existing accounts and expanded product spread.
Technology
| Software: | QuarkXPress, Photoshop, ImageReady, MS Project, Websphere Commerce, Accelerator, CMC, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint) |
| Web/Multimedia: | ColdFusion, Flash, Dreamweaver, Fireworks, Visual SourceSafe, Search Optimization, Web Server Administration, Content Management Systems |
Education
Computer Science {Columbus College / Columbus, Georgia}
Electrical Engineering {Devry Institute of Technology / Decatur, Georgia}
Electrical Engineering {Southern Polytechnic / Marietta, Georgia}
Keywords
SEO, SEM, Websphere Commerce, WCS, Director of Ecommerce, E-commerce Project Manager, E-commerce Marketing Manager, Omniture, Omnifind, Google Analytics, Search Engine Spiders, B2B, B2C, WebCEO, MS Project, MS Office, Visio, HomeSite, WebTrends, ASP, ASP.net, Google Adwords, Yahoo Search , MSN Adcenter, Channel Intelligence, Scene 7, Channel Advisor
l Up to 50% Travel
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